A Brief
Professional History ...
Cheryl Wilder Krass is a graduate of Boston University’s
College of Communication. For over 20 years, she has held a
number of advertising and marketing positions managing a
wide range of promotional assignments and print production
projects; from simple flyers to complex catalogs and direct
mail campaigns. When she chose to step away from the
corporate world to spend more time at home with her family,
she provided volunteer public relations services within her
community. She also sat on the Board of Trustees for a
local Charter School as its communications officer. After
her hiatus from the corporate environment, she re-emerged
in 2007 as an independent business owner with a Virtual
Assistance practice called Equalibrium VA Services.
As a VA (Virtual Assistant), Cheryl provided remote
administrative and marketing support for communications
professionals and entrepreneurs. She specialized in her
Author’s Assistant services where she helped authors write
and publish their books, which led to the development of
her next business venture focused on publishing.
In 2008 she founded Alexemi
Publishing. Although the cornerstone of Alexemi
was The Mommy Orphanage, the company is now
growing as an independent micro publisher with new titles
now in print and others currently in production. She never
planned to write a children’s book but when her daughter
Emily created the concept for The Mommy Orphanage,
everything changed. Working with Emily on The Mommy Orphanage
was a wonderful project to kick off her writing and
publishing pursuits: truly a project from the heart.
Through Alexemi, Cheryl now works with self-publishing
authors to develop, publish and market their books. She
offers a variety of consulting and publishing services,
customized to fit the needs of the author.
In 2009, she decided to supplement her Virtual businesses
with one that would allow her to get out more and interact
with women on a more personal level. She became an
independent distributor for a direct-sales jewelry
company. This latest venture has taken Cheryl out
of her comfort zone of being behind the scenes, and
allowed her to be out in front, maintaining her
networking and presentation skills. Plus, being a
Jeweler feeds her "inner diva" and jewelry addition.
According to Cheryl, "the best part about my jewelry
business is that I get to wear all my samples!"
